Online buyers consider the total cost—item price and the cost of shipping—when deciding what and where to buy. Buyers especially love free shipping.
Discount points are a type of prepaid interest or fees mortgage borrowers can purchase that lowers the amount of interest they will have to pay on subsequent payments.
money-back guarantee, also known as a satisfaction guarantee, is essentially a simple guarantee that, if a buyer is not satisfied with a product or service, a refund will be made.